FOUNDATIONAL STRATEGY | Buyer Targeting & Listing Promotion

Sell Your Listings with Meta Lookalike Audiences

Stop throwing ad money at generic ZIP codes. Pull the real buyer data from your listing's subdivision, run it through AI, and target the exact people most likely to buy next.

Takeaways

The 2-Step Listing Promotion Blueprint

Posting a "Just Listed" flyer on Facebook and hitting "Boost Post" is a waste of your marketing budget. This 2-part implementation series breaks down how to map out who actually buys in your listing's subdivision, extract those household parameters, and build a custom Meta Lookalike Audience to put your listing right in front of active, qualified buyers.

The 2 Key Takeaways

  • Session 1: Buyer Profiling & Data Extraction: Pull past sales data from the subdivision to identify exact income, demographic, and lifestyle variables of past buyers, then clean and format that data into a targeted seed list.

  • Session 2: Meta Audience Setup & Campaign Launch: Upload your structured data into Meta Ads Manager, build a custom Lookalike Audience, and launch a high-intent ad campaign that drives direct buyer inquiries.

"Stop guessing who your buyer is. Use real neighborhood data to show your listing to the exact people looking to move in." — PropTech Zack

UPCOMING LIVE SESSION • RESERVED ACCESS

Request Your Sell Your Listings Session

Join me for a two-part implementation series to build custom Meta lookalike audiences, set up your ad campaign, and market your listing the right way.

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